Think of the ten most recent technologies you know of.
How did you feel?
The question of feeling may seem unusual, but people make their purchasing decisions based on feeling rather than logic (much to my eternal chagrin… and I’m the same as everyone else).
Were you excited? Did you inwardly groan because your teenager might want it? Were you largely apathetic? People are complex, and their reactions to new things are equally complex.
Why does one person use their computer as an entertainment device, while another uses it exclusively for work? Why do some people love their cell phones while others hate them? […] Read more